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The Results are in: Plenish Vitamin Survey

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OFFICIAL!
KIDS KNOW MORE ABOUT VITAMINS THAN GROWN-UPS

Britain’s school children know more about vitamins than many adults according to our new survey.

The study revealed a significant nutrition knowledge gap between adults and kids, with 37% of children confident in their knowledge of vitamins compared with 71% of adults who say their knowledge is below average.

Our poll, involving over 2,000 British adults and 1,000 children aged 6-16, reveals a significant nutrition knowledge gap. Notably, 20% of children correctly identified that there are 13 essential vitamins, compared to only 5% of adults. Additionally, 38% of kids know that the body can naturally produce Vitamin D, versus only 31% of adults. Popular food myths persist, with 21% of adults believing a tomato is a vegetable and 36% unaware that ginger comes from a root.

Our new Plenish Chief Nutrition Officer Emily English emphasized the critical gap in British adults’ understanding of vitamins and their consumption:
“As a nutritionist, I witness the daily consequences of vitamin deficiency and I urge adults to enhance their knowledge of essential vitamins. Incorporating these vitamins into your daily routine is simple: consume a balanced diet, make sure you hit your five-a-day, or add a vitamin-enriched shot like Plenish.”

On a mission to educate the nation, we set up the ‘Little Shot Shop’ on London’s Portobello Road, where children shared their knowledge on vitamins with passers-by, quizzed them on their awareness, and distributed Plenish health shots including Ginger Immunity shot that contains 100% of daily vitamin C and Mango Sunshine shot that provides 100% of daily vitamin D.

Our survey shows only 12% of adults believe they consume essential vitamins daily, with 22% unaware of good vitamin sources and 13% deterred by perceived meal preparation effort. And, despite widespread health guidance, 24% of British adults have never heard of the World Health Organisation’s ‘five-a-day’ campaign.

The survey also uncovers concerning statistics about adult misconceptions: ketchup (9%) and chips (6%) we’re included in some Brit’s five-a-day, while 27% believe broccoli is a protein.

10 foods Brits mistake to be part of the five-a-day:
Potato
Nuts
Sweet potato fries
Pickles
Yogurt
Hummus
Milk
Honey
Chips
Spaghetti hoops

WHAT’S YOUR VITAMIN IQ?

Discover if you are smarter than schoolchildren with the Plenish Vitamin quiz.

Get yourself feeling 100%

Packed with the finest ingredients and potent naturally sourced superfoods, each shot contains 100% of one of your daily vitamin requirement.