WHY OUR M*LKS ARE GOOD FOR THE PLANET

ABOUT US

Plenish is an award-winning plant-powered drinks brand that’s on a mission to fuel a healthier world. Everything we do is driven by the belief that we’re at our best when we’re running on plenty; and that’s as true for the earth as it is for us. Our products are designed to maximise plant-fuelled nutrition and minimise our impact on the planet (you can read more about why our m*lks are good for you here).

WE ARE EATING OUR PLANET ALIVE

We all know that our planet is under intense strain due to the way in which we are using our natural resources. But whilst much of the conversation has centred around the impact of fossil fuels on the environment, research has shown that cattle rearing generates more greenhouse gases than transportation (1). That includes all the cars, planes and boats in the world (1). Livestock uses up to 45% of the world’s land (2) and animal agriculture is responsible for up to 91% of the destruction of the Amazon rainforest (3). Loss of wild areas to agriculture is the leading cause of the current mass extinction of wildlife (4). The simple fact is, our insatiable appetite for meat and dairy is killing our planet.

IF YOU WANT TO CHANGE THE WORLD, CHANGE YOUR DIET

A recent Oxford University study showed that the biggest single thing you can do to limit your impact on the planet is to switch to a plant-based diet (5). The new research shows that without meat and dairy consumption, we would need 3.1 billion hectares less farmland to produce our food – an area equivalent to the US, China, European Union and Australia combined. If you care about our planet, you should try to consume more plants and less animal products.

IT’S TIME TO STOP MILKING OUR PLANET

Switching your dairy milk to our plant-fuelled ones is one small but simple way to reduce your impact on the planet. Cows produce 90 million tonnes of methane per year (5), a greenhouse gas that has a global warming potential of 34 times that of CO2 on a 100-year time frame (6). No methane is produced to create our milks.

We are working with environmental scientist Joseph Poore to calculate the impacts of our milks compared to the average milk consumed in the UK. Dairy milk in the UK creates on average 2.5kg CO2eq per litre to produce. Our almond milk creates just 1.1kg. That includes all the impacts of farming, transport, processing, packaging, and retail. Switching is an easy way to reduce the carbon footprint of your milk consumption by 66%! The average person in the UK consumes 105 litres of milk a year (6): simply switching from dairy milk to our almond ones would save 147kg of CO2eq, which is about the same as taking a car off British roads for 17 whole days!

What’s more, because our milks are produced organically (learn more here) and sustainably (learn more here), they result in 70% less air pollution (acidification) and 80% less water pollution (eutrophication) than the average dairy milk produced in the UK. Simply put, they’re a brilliant way to reduce your impact on the planet!

If you’d like to see the positive environmental impact of switching your milk, use our nifty calculator here.

Sources:

1. https://news.un.org/en/story/2006/11/201222-rearing-cattle-produces-more-greenhouse-gases-driving-cars-un-report-warns
2. Thornton, Phillip, et al. “Livestock and climate change”. Livestock xchange. International Livestock Research Institute. November 2011
3. Margulis, Sergio. “Causes of Deforestation of the Brazilian Amazon”. World Bank Working Paper No. 22. 2003
4. https://www.theguardian.com/environment/2017/jul/10/earths-sixth-mass-extinction-event-already-underway-scientists-warn
5. Poore, J. & Nemecek, T. (2018) Reducing food’s environmental impacts through producers and consumers. Science, 360 6392 987-992.
https://www.statista.com/statistics/460035/milk-consumption-per-capita-in-the-united-kingdom-uk/